Terms & Conditions

Last updated · 29 September 2026

Summary – What You Need to Know

• You must be at least 18 years old and have only one account.
• You earn value by completing surveys.
• You can redeem this value for digital rewards or (optionally) use it to purchase discounted digital items.
• Fraudulent use, including manipulating your profile, clearing cookies to reset access, or using multiple accounts, will lead to suspension and loss of rewards.
• Payments may require identity verification.
• No support email or links are included in this agreement.

1. Business Entity

Madai.com is operated by Madai Ltd, a company registered in the United Kingdom with offices at 27 Pelham Road, Beckenham BR3 4SQ, United Kingdom.

2. Overview of the Service

Madai.com allows users to earn digital value by completing surveys. This value can be redeemed for digital rewards (such as PayPal transfers, gift cards, or Bitcoin) or, in some cases, used to purchase digital products at a discounted rate.

Users are not required to make any purchases to earn. Participation is free and voluntary.

3. Account Registration and Eligibility

• Users must be at least 18 years old to register and use the Madai platform. By registering, you confirm that you meet this requirement.
• Only one account is permitted per person. Creating or maintaining multiple accounts is strictly prohibited.
• Registration requires a valid email address. Temporary or disposable email addresses are not allowed.
• Madai reserves the right to request verification at any time.

4. Demographic Profile and Survey Access

• In order to match users with surveys, a demographic profile must be completed.
• This profile must reflect accurate, real information.
• Users may not manipulate or recreate the profile with different data to gain access to more surveys. Doing so may lead to account suspension or termination.
• If a user clears cookies or switches devices, the same demographic information must be re-entered. Changes are only allowed if the actual personal data has changed.

5. Security, Compliance, and Fraud Prevention

5.1 Single Account Policy

Each individual is allowed only one Madai account. Creating, maintaining, or accessing multiple accounts — directly or indirectly — is strictly prohibited and will result in immediate and permanent deactivation of all related accounts.

5.2 Profile Integrity

Users must submit accurate and consistent demographic information when creating their survey profile. Any manipulation of your profile to access more surveys — including:

• Re-entering false demographic details,
• Creating profiles on new browsers or devices with altered characteristics,
• Using VPNs or anonymizers to disguise location or eligibility —

constitutes fraud and will be dealt with accordingly. Profiles must remain consistent across all sessions and devices. Changes in real-life data (e.g., change of residence) must be communicated to Madai before being updated in the system.

Examples of Violations (Zero Tolerance):

• Changing your birthdate or country to unlock more surveys.
• Recreating your profile with different answers after deleting cookies.
• Sharing your account with another person or logging in from multiple households.
• Creating multiple Madai accounts linked to the same survey profile in order to complete the same survey more than once.

Any of the above behaviors will result in immediate and irreversible consequences.

5.3 Cookie and Device Use

Clearing cookies or switching devices does not entitle users to reset or modify their demographic profile. If a profile is lost, it must be recreated identically. Repeated discrepancies will be treated as intentional fraud.

5.4 Survey Abuse

Madai employs automated and manual controls to detect and act against the following behaviors:

• Use of bots, click-farms, or automation to complete surveys
• Unnatural survey response patterns indicative of fabricated participation
• Account sharing across multiple users or devices

Detected abuse will result in immediate forfeiture of all accumulated value and account termination.

5.5 Email and Identity Verification

Accounts flagged for using invalid, temporary, or suspicious email addresses — as determined by independent verification systems — may be suspended without notice. Only verified users will regain access.

5.6 Payment and Redemption Checks

Before processing redemptions, Madai reserves the right to request:

• The user’s Survey History ID (available from the Profile Summary section)
• A clear explanation of recent activity
• A valid government-issued ID if suspicious behavior is detected

All verification must be completed within 7 calendar days of request. If not, the payment will be permanently voided. Voided rewards cannot be recovered or appealed.

5.7 Fraud Consequences

Any behavior deemed fraudulent — including profile manipulation, duplicate account creation, or abuse of the survey system — will result in:

• Permanent deactivation of the user’s account
• Cancellation of any pending or accumulated value
• Permanent blacklisting from the Madai platform

Madai adopts a zero tolerance policy toward any form of fraud. We reserve the right to report illegal behavior to competent legal authorities without prior notice.

5.8 Paypal Account Restrictions

Each PayPal account may be linked to one and only one Madai account. Linking the same PayPal account to multiple Madai accounts (or using a PayPal account not owned by the registered user) is prohibited and may result in blocked redemptions, account suspension, and forfeiture of accumulated value.

6. Earning and Redemption

Users accumulate digital value by completing surveys.

• This value can be redeemed as a payout (e.g. PayPal, Amazon gift card, Bitcoin) or used to purchase digital rewards at a discounted rate.
• The redemption process is initiated by the user and is subject to identity and eligibility verification.
• Processing times for payouts may take up to 48 hours unless additional verification is required.

7. Optional Purchase at Discount (E-Commerce Flow)

7.1 Purchase Procedure

• The user selects the item and confirms the purchase.
• A confirmation email will be sent with order details.
• The purchase is considered final once confirmed by Madai.

7.2 Payment Terms

• The user must complete any necessary payment procedures within 5 days.
• Only digital value earned on Madai may be applied. Additional payment methods may be offered at Madai’s discretion.

7.3 Delivery

• Digital products will be delivered to the email address associated with the user’s account.
• Delivery is generally immediate but may take up to 60 days in rare cases.

7.4 Right of Withdrawal

• If the transaction qualifies as a purchase under consumer protection laws, users may withdraw from the contract within 14 business days from the date of receipt.
• To exercise the right of withdrawal, users must notify Madai and follow the provided instructions.

8. Privacy and Data Protection

Madai takes reasonable steps to protect user data. However, users are responsible for safeguarding their credentials. If you suspect unauthorized access or believe your password has been compromised, you must take immediate action.

9. Termination and Suspension

Madai reserves the right to suspend or permanently disable any account that:

• Engages in fraud, abuse, or profile manipulation
• Uses fake or temporary emails
• Violates these Terms or attempts to bypass platform rules or verification procedures

No warnings will be issued. Any breach of our zero tolerance policies — especially in relation to account duplication, survey profile abuse, or fraudulent survey behavior — will result in:

• Immediate and permanent account deactivation
• Irrevocable loss of accumulated value
• Ban from any future use of Madai

Madai takes abuse seriously. Enforcement is strict and final.

10. Modifications to the Terms

Madai may update these Terms at any time. Continued use of the platform after changes implies acceptance of the updated terms.

11. Governing Law

These Terms are governed by the laws of the United Kingdom. Any disputes shall be subject to the exclusive jurisdiction of the competent courts in London.

12. Madai in online shops

12.1 What this section covers

Some online shops let you pay less on a product by doing a few simple things for the shop, such as answering a question, through a Madai window that opens on the product page. This section applies when you take part in Madai on a shop's website. It applies whether or not you have a Madai account.

The general rules of these Terms apply to you too: you must be at least 18, you may have only one account, and the rules on fraud, on suspension and on the law that governs these Terms in sections 1, 3, 5.1, 5.4, 5.7, 9 and 11 apply. The following rules are written for the survey side of madai.com and do not apply to Madai in shops: the demographic profile (section 4), cookie and device rules (section 5.3), email and identity verification (sections 5.5 and 5.6), PayPal rules (section 5.8), earning and redemption (section 6) and purchase at discount (section 7). Where this section says something different from another part of these Terms, this section applies to Madai in shops.

Today, the Madai account you create in a shop's Madai window is separate from an account on madai.com. Madai may in future let you use one account for both; if it does, it will tell you.

12.2 Taking part

Taking part is free and voluntary. You never have to buy anything to take part.

You open the Madai window from the product page and do the actions the shop has written, one at a time. Every action adds value that you can use at checkout on that product or on other products of the same promotion in that shop. The shop's price does not change: you earn part of it.

How much an action is worth is never shown before you do it, and it depends on the price of the product you are looking at. Madai, not the shop, sets it.

You can start without an account, for one or two actions, depending on the shop. After that, and always before using value at checkout, you must sign in or create a Madai account inside the Madai window.

12.3 Without an account

If you take part without signing in, the value you earn is held for you in that browser tab for a limited time. It becomes yours only when you sign in during the same session. If you close the tab, change device, or the session runs out, that value is lost and cannot be recovered.

Answers you give without signing in are still delivered to the shop, marked as anonymous. Do not write personal information in an open answer if you do not want the shop to have it.

You cannot give your email to a shop without signing in.

12.4 Your Madai account in shops

You create your account inside the Madai window, with an email address and a password. Madai stores the password only in a form that cannot be read back. The shop never sees your Madai email or password; it learns only that a session is signed in, not who you are.

One Madai account works in every shop that uses Madai. You must be at least 18 to create it; by creating it you confirm that you are.

Keep your password safe. There is no automatic password recovery: if you lose your password you lose access to the account and to the value in it.

Madai may limit an account to one country and may limit each promotion to certain countries, chosen by the shop. If so, the Madai window will tell you before you take part.

Madai does not send you emails about your account or your value today. When it does, it will tell you what it sends and let you choose.

12.5 What Madai value is, and what it is not

Madai value is the amount you have earned in a shop's promotion and can use at checkout on the products of that promotion, in that shop. It is shown as one number, but it has two parts: yours, earned with your own actions, and a shared part that comes from everyone taking part in the same promotion. The shared part goes up when others act and goes down when someone uses it first, and it counts for you only after your second action. So the number you see can go down as well as up. What counts is the value available at the moment you use it at checkout.

Madai value is not money. You cannot withdraw it, transfer it, sell it or exchange it for cash, and Madai will never pay it out. It is not credit: nobody owes you anything, and you owe nothing. It is not a voucher, a gift card or a loyalty point.

Madai value can be used only in the shop and the promotion where you earned it. It cannot be used in another shop, in another promotion of the same shop, or on products that are not in the promotion. There is no limit on how much value you can earn in a promotion.

Madai value never makes an order free. You always pay part of the price in cash. The shop sets, for each product, the most that Madai value can cover.

12.6 At checkout, and after

When your cart holds a product from a promotion you took part in, a Madai line appears at checkout. You press Apply my available value and Madai reserves it for you; the shop shows it as a separate line, Madai value, which you can remove. The reservation lasts a short time if you do not place the order, and changing your cart releases it.

The value applied to an order is limited by what the shop allows on each product and by the cash minimum. Value above that limit stays with you for a next order in the same promotion. Your own part is used before the shared part.

What happens next depends on the order:

• Order paid: the value is used for good.
• Order cancelled, or payment failed: the value comes back to you in full.
• Order refunded by the shop after payment: the shop refunds the cash; the value you used is not returned. Madai may, at its own discretion and together with the shop, re-credit value, but you have no right to that.
• Order partly refunded: no effect on the value.
• The shop does not tell Madai the outcome of your order within a reasonable time: Madai freezes the value and decides, by hand, whether to confirm it as used, give it back to you, or forfeit it. Forfeit means your own part is lost and the shared part returns to the promotion. Madai forfeits value only where it reasonably believes the order was not genuine.

12.7 When value expires, and when it is lost

A promotion ends when the shop's pieces are sold out or its period ends. When that happens the promotion enters a closing period: you can still use the value you hold, but you cannot earn more. After the closing period, any unused value in that promotion is set to zero. The shop may also stop value being usable on the date it chose as the end of the promotion.

Madai does not send you a notice before value expires. The Madai window shows the state of the promotion.

Value is also lost if you took part without an account and the session ends before you sign in (12.3), if you lose your password (12.4), if a product is removed from the shop or the promotion is stopped (in which case Madai ends the value through a closing period, never silently), and if your account is closed for abuse (12.9).

If you delete your Madai account, the value in it is lost.

12.8 Giving your email to a shop

Some promotions include a step where the shop asks for your email so it can write to you. You will see the shop's name, the reason it gives, a link to the shop's own privacy notice, and your Madai email address in full. If you press Give my email, that address goes to the shop and you agree to receive its messages. Pressing the button is your consent; there is nothing else to tick.

You do not have to give your email. If you press Skip you give up the value of that step only; what you have already earned stays yours, and you can still reach the maximum through the shared part. The question does not come back.

From the moment you give it, the shop is responsible for your email under its own privacy notice. If you change your mind, ask the shop to stop, not Madai. Madai keeps a record of exactly what you were shown and when, as proof of your consent, and can give it to you on request.

12.9 Playing fair

You may answer each action once, and you may have only one Madai account. Madai limits how fast requests can be made. Madai does not check who you are, but if it reasonably believes that participation is automated, duplicated or not genuine, it may limit how much you can take part, freeze your value, and, after a person at Madai has looked at the case, close your account and forfeit the value in it. Madai will tell you why and give you a chance to reply before closing an account, except where the law prevents it.

The rules in section 5.1, 5.4 and 5.7 of these Terms on multiple accounts and abuse apply to Madai in shops as well.

12.10 The sale is between you and the shop

When you buy with Madai value, you buy from the shop, at the shop's price, on the shop's terms. Madai is not the seller and is not a party to your order. Price, payment, delivery, returns, refunds, warranties and your rights as a consumer, including your right to cancel a distance purchase, are between you and the shop. For any question about your order, contact the shop.

The shop has committed to Madai to honour the value you earned until the promotion ends. If a shop does not honour it, tell Madai at support@madai.com. Madai can stop the shop's promotion and, at its sole discretion, re-credit value on another promotion of the same shop if there is one. Madai never guarantees value and never owes you money because of a shop's failure. Your rights against the shop are not affected.

Madai provides the Madai window and keeps the accounts of value with reasonable care, but does not promise that a promotion will be available at any given time, that a shop will keep a product in it, or that you will be able to use value on any particular order. Nothing in these Terms limits Madai's liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be limited by law, or affects your statutory rights.

12.11 Your answers

Your answers go to the shop, without your name, email or account. Answers you give without signing in are marked as anonymous. The shop uses them under its own privacy notice.

Madai keeps your answers to deliver them and uses them only in aggregated and anonymised form, in a way that identifies neither you, nor the shop, nor the product, to produce statistics and improve the service. Madai does not sell answers. How Madai handles your personal data in shops is explained in the Privacy Policy.

12.12 Changes, complaints and law for Madai in shops

Madai may change this section. It will publish the new text in the Madai window and on madai.com at least 30 days before it takes effect, or sooner where the law requires; you can close your account before then if you do not agree. Changes to a promotion, such as the end date or the pieces, are made by the shop within the rules above and are not changes to these Terms.

If you have a complaint about Madai in shops, write to support@madai.com. Madai aims to reply within 30 days.

This section is governed by the laws of England and Wales. If you live in the European Union or elsewhere, you keep the protection of the mandatory consumer laws of the country where you live, and you may bring a claim before the courts of that country.