What happens on madai.com? A user comes and chooses a gift card, such as Amazon. They perform a few actions and in moments see the price of the gift card drop substantially.

Let’s take a look at what enables a significant real time discount and motivates user actions using the story of a woodpecker.

The story behind the woodpecker revolves around a simple analogy – where the woodpecker represents the user. In nature, a woodpecker bird goes to a tree and pecks away but doesn’t necessarily make a hole right away. This bird leaves and another one comes along and starts to peck. The second bird eventually leaves and lastly a third bird begins to peck and finally breaks through the bark and creates a hole.

This interaction symbolizes Madai and its users who create value simply by interacting. The more users interact, the faster they discount the gift card. Someone eventually makes it through the bark and makes a purchase (that can be at any price they choose). Then, “the hole” closes back up (gift card returns to starting price) for the next set of users to begin the pecking/discount journey all over again!